Kidooo Redesign

Crafted a unified design system for Kidooo, an early stage startup dedicated to AI-enabled childhood development assessments for parents.

Unified design system

40+downloads

Beta release

iOS and Android

Full redesign

Client

AI ECD

Domain

Edtech- Assessments

Deliverables

UX, UI, Design System

Timeline

Q3 2024-Q4 2024

Kidooo Redesign

Crafted a unified design system for Kidooo, an early stage startup dedicated to AI-enabled childhood development assessments for parents.

Unified design system

40+downloads

Beta release

iOS and Android

Full redesign

Client

AI ECD

Domain

Edtech- Assessments

Deliverables

UX, UI, Design System

Timeline

Q3 2024-Q4 2024

Kidooo Redesign

Crafted a unified design system for Kidooo, an early stage startup dedicated to AI-enabled childhood development assessments for parents.

Unified design system

40+downloads

Beta release

iOS and Android

Full redesign

Client

AI ECD

Domain

Edtech- Assessments

Deliverables

UX, UI, Design System

Timeline

Q3 2024-Q4 2024

Disjointed Interfaces for an AI Child Assessment App

40+

Downloads

15 minute

Interactive Assessments

5

Key Assessment Areas

Context

Early childhood development (ages 0-6) is critical for cognitive and social growth, but parents struggle with subjective questionnaires, infrequent pediatric visits, and generic milestone checklists that provide limited actionable insights. Kidooo.ai is an AI-powered platform that transforms child development assessment through interactive, game-like evaluations and personalized guidance.

Challenge

Parents face fragmented, subjective assessment methods that create delays between developmental concerns and intervention, often waiting months between professional consultations for guidance.

Business Goals

Kidooo.ai aims to dominate the early childhood development market by establishing itself as the leading AI-powered platform for personalized assessment and guidance.

User Goals

Parents want objective, science-based assessments through quick interactive games that provide comprehensive reports across five developmental domains, replacing subjective questionnaires. They seek personalized, actionable guidance tailored to their child's unique patterns.

Disjointed Interfaces for an AI Child Assessment App

40+

Downloads

15 minute

Interactive Assessments

5

Key Assessment Areas

Context

Early childhood development (ages 0-6) is critical for cognitive and social growth, but parents struggle with subjective questionnaires, infrequent pediatric visits, and generic milestone checklists that provide limited actionable insights. Kidooo.ai is an AI-powered platform that transforms child development assessment through interactive, game-like evaluations and personalized guidance.

Challenge

Parents face fragmented, subjective assessment methods that create delays between developmental concerns and intervention, often waiting months between professional consultations for guidance.

Business Goals

Kidooo.ai aims to dominate the early childhood development market by establishing itself as the leading AI-powered platform for personalized assessment and guidance.

User Goals

Parents want objective, science-based assessments through quick interactive games that provide comprehensive reports across five developmental domains, replacing subjective questionnaires. They seek personalized, actionable guidance tailored to their child's unique patterns.

Disjointed Interfaces for an AI Child Assessment App

40+

Downloads

15 minute

Interactive Assessments

5

Key Assessment Areas

Context

Early childhood development (ages 0-6) is critical for cognitive and social growth, but parents struggle with subjective questionnaires, infrequent pediatric visits, and generic milestone checklists that provide limited actionable insights. Kidooo.ai is an AI-powered platform that transforms child development assessment through interactive, game-like evaluations and personalized guidance.

Challenge

Parents face fragmented, subjective assessment methods that create delays between developmental concerns and intervention, often waiting months between professional consultations for guidance.

Business Goals

Kidooo.ai aims to dominate the early childhood development market by establishing itself as the leading AI-powered platform for personalized assessment and guidance.

User Goals

Parents want objective, science-based assessments through quick interactive games that provide comprehensive reports across five developmental domains, replacing subjective questionnaires. They seek personalized, actionable guidance tailored to their child's unique patterns.

Unified App with AI features

Time and Cost Savings

  • A unified design system creates seamless experiences and familiarity across all Kidooo.ai features, reducing user friction when switching between developmental assessments.

  • Standardized components and design patterns significantly reduce development time for new features while maintaining visual consistency, allowing Kidooo.ai to rapidly iterate on AI capabilities and assessment tools.

Easy Onboarding

  • Simplified onboarding reduces the friction for parents to begin using AI-powered assessments, increasing conversion rates from app downloads to active users who complete their first child evaluation.

  • Quick setup processes ensures parents can immediately experience value through the 15-minute interactive assessment, building trust and encouraging continued platform usage.

Reduced support

  • Intuitive onboarding flows minimize user confusion and support tickets, allowing the team to focus resources on enhancing AI capabilities rather than troubleshooting basic setup issues.

  • Clear guidance helps parents understand how to engage their children effectively during assessments, improving data quality and evaluation accuracy.

Unified App with AI features

Time and Cost Savings

  • A unified design system creates seamless experiences and familiarity across all Kidooo.ai features, reducing user friction when switching between developmental assessments.

  • Standardized components and design patterns significantly reduce development time for new features while maintaining visual consistency, allowing Kidooo.ai to rapidly iterate on AI capabilities and assessment tools.

Easy Onboarding

  • Simplified onboarding reduces the friction for parents to begin using AI-powered assessments, increasing conversion rates from app downloads to active users who complete their first child evaluation.

  • Quick setup processes ensures parents can immediately experience value through the 15-minute interactive assessment, building trust and encouraging continued platform usage.

Reduced support

  • Intuitive onboarding flows minimize user confusion and support tickets, allowing the team to focus resources on enhancing AI capabilities rather than troubleshooting basic setup issues.

  • Clear guidance helps parents understand how to engage their children effectively during assessments, improving data quality and evaluation accuracy.

Unified App with AI features

Time and Cost Savings

  • A unified design system creates seamless experiences and familiarity across all Kidooo.ai features, reducing user friction when switching between developmental assessments.

  • Standardized components and design patterns significantly reduce development time for new features while maintaining visual consistency, allowing Kidooo.ai to rapidly iterate on AI capabilities and assessment tools.

Easy Onboarding

  • Simplified onboarding reduces the friction for parents to begin using AI-powered assessments, increasing conversion rates from app downloads to active users who complete their first child evaluation.

  • Quick setup processes ensures parents can immediately experience value through the 15-minute interactive assessment, building trust and encouraging continued platform usage.

Reduced support

  • Intuitive onboarding flows minimize user confusion and support tickets, allowing the team to focus resources on enhancing AI capabilities rather than troubleshooting basic setup issues.

  • Clear guidance helps parents understand how to engage their children effectively during assessments, improving data quality and evaluation accuracy.

AI-powered Interactive Child Evaluations

Onboarding

  • Parents create accounts in under 5 minutes using phone or email verification.

  • SMS security verification ensures child data protection and privacy.

  • Streamlined parent and child profile setup enables immediate access to personalized AI-powered developmental assessments and recommendations.

Child Evaluation

  • Begin comprehensive early childhood evaluations immediately after account setup.

  • Interactive, touch-friendly assessments designed for young children's attention spans and motor skills.

  • Engaging evaluation process that feels like play while generating scientifically-backed developmental insights.

AI Assistant

  • Kid-friendly AI character answers children's questions using age-appropriate, simple conversational language.

  • Designed to be approachable and engaging, stimulating curiosity while supporting developmental growth.

  • Interactive assistant that adapts to each child's communication level and learning style, making assessment and learning enjoyable.

Parenting Guidance

  • Receive custom gamified activities designed for parent-child collaboration that strengthen developmental domains

  • AI analyzes evaluation results to recommend specific activities targeting areas where your child needs additional support.

  • Tailored guidance transforms assessment insights into actionable, fun experiences that accelerate your child's development in weaker areas.

AI-powered Interactive Child Evaluations

Onboarding

  • Parents create accounts in under 5 minutes using phone or email verification.

  • SMS security verification ensures child data protection and privacy.

  • Streamlined parent and child profile setup enables immediate access to personalized AI-powered developmental assessments and recommendations.

Child Evaluation

  • Begin comprehensive early childhood evaluations immediately after account setup.

  • Interactive, touch-friendly assessments designed for young children's attention spans and motor skills.

  • Engaging evaluation process that feels like play while generating scientifically-backed developmental insights.

AI Assistant

  • Kid-friendly AI character answers children's questions using age-appropriate, simple conversational language.

  • Designed to be approachable and engaging, stimulating curiosity while supporting developmental growth.

  • Interactive assistant that adapts to each child's communication level and learning style, making assessment and learning enjoyable.

Parenting Guidance

  • Receive custom gamified activities designed for parent-child collaboration that strengthen developmental domains

  • AI analyzes evaluation results to recommend specific activities targeting areas where your child needs additional support.

  • Tailored guidance transforms assessment insights into actionable, fun experiences that accelerate your child's development in weaker areas.

AI-powered Interactive Child Evaluations

Onboarding

  • Parents create accounts in under 5 minutes using phone or email verification.

  • SMS security verification ensures child data protection and privacy.

  • Streamlined parent and child profile setup enables immediate access to personalized AI-powered developmental assessments and recommendations.

Child Evaluation

  • Begin comprehensive early childhood evaluations immediately after account setup.

  • Interactive, touch-friendly assessments designed for young children's attention spans and motor skills.

  • Engaging evaluation process that feels like play while generating scientifically-backed developmental insights.

AI Assistant

  • Kid-friendly AI character answers children's questions using age-appropriate, simple conversational language.

  • Designed to be approachable and engaging, stimulating curiosity while supporting developmental growth.

  • Interactive assistant that adapts to each child's communication level and learning style, making assessment and learning enjoyable.

Parenting Guidance

  • Receive custom gamified activities designed for parent-child collaboration that strengthen developmental domains

  • AI analyzes evaluation results to recommend specific activities targeting areas where your child needs additional support.

  • Tailored guidance transforms assessment insights into actionable, fun experiences that accelerate your child's development in weaker areas.

Beta release in 6 Months

Discovery

  • Workflow analysis

  • Requirements gathering

  • Feature prioritization

Design

  • Wireframes

  • High-fidelity design

  • Prototypes

  • Presentations

Delivery

  • Design system

  • Documentation

Beta release in 6 Months

Discovery

  • Workflow analysis

  • Requirements gathering

  • Feature prioritization

Design

  • Wireframes

  • High-fidelity design

  • Prototypes

  • Presentations

Delivery

  • Design system

  • Documentation

Beta release in 6 Months

Discovery

  • Workflow analysis

  • Requirements gathering

  • Feature prioritization

Design

  • Wireframes

  • High-fidelity design

  • Prototypes

  • Presentations

Delivery

  • Design system

  • Documentation

Reviewing App Inconsistencies and Bottlenecks

Activities

Audit

Requirements gathering

Audit of screens

Audit

Research revealed significant inconsistencies across the application interface, including multiple color schemes, varying typography styles, and conflicting design patterns that created a fragmented user experience without cohesive brand identity. I conducted a comprehensive screen audit and presented findings to the team, demonstrating how a unified design system with reusable components would improve user experience and strengthen brand consistency across all platform features.

"We seek to make early childhood education evaluations easy and accessible to parents using AI."

-Hao Xue (CEO)

Personas

Parents/Caretakers

Thoughtful parents/caretakers who deeply value their child's early development but struggle with subjective assessment methods and fragmented guidance resources.

Children

Children interacting with Kidooo.ai are in their most critical developmental years, naturally drawn to engaging, game-like experiences that feel like play rather than testing.

Requirements

  • Streamlined parent and child profile setup enables immediate access to personalized AI-powered developmental assessments and recommendations.

  • Interactive, touch-friendly assessments designed specifically for young children's attention spans and motor skills.

  • Kid-friendly AI character answers children's questions using age-appropriate and simple conversational language.

  • Provide custom gamified activities designed for parent-child collaboration that strengthen developmental domains.

Key Insights

Simplified Onboarding

Streamlining account creation to capture essential information and giving a taste of the product early.

Child-Centric Design

Gamified and child friendly interactions ensure that they complete assessments.

Contextual Guidance

Just-in-time learning and progressive disclosure works better than in-depth tutorials.

Reviewing App Inconsistencies and Bottlenecks

Activities

Audit

Requirements gathering

Audit of screens

Audit

Research revealed significant inconsistencies across the application interface, including multiple color schemes, varying typography styles, and conflicting design patterns that created a fragmented user experience without cohesive brand identity. I conducted a comprehensive screen audit and presented findings to the team, demonstrating how a unified design system with reusable components would improve user experience and strengthen brand consistency across all platform features.

"We seek to make early childhood education evaluations easy and accessible to parents using AI."

-Hao Xue (CEO)

Personas

Parents/Caretakers

Thoughtful parents/caretakers who deeply value their child's early development but struggle with subjective assessment methods and fragmented guidance resources.

Children

Children interacting with Kidooo.ai are in their most critical developmental years, naturally drawn to engaging, game-like experiences that feel like play rather than testing.

Requirements

  • Streamlined parent and child profile setup enables immediate access to personalized AI-powered developmental assessments and recommendations.

  • Interactive, touch-friendly assessments designed specifically for young children's attention spans and motor skills.

  • Kid-friendly AI character answers children's questions using age-appropriate and simple conversational language.

  • Provide custom gamified activities designed for parent-child collaboration that strengthen developmental domains.

Key Insights

Simplified Onboarding

Streamlining account creation to capture essential information and giving a taste of the product early.

Child-Centric Design

Gamified and child friendly interactions ensure that they complete assessments.

Contextual Guidance

Just-in-time learning and progressive disclosure works better than in-depth tutorials.

Reviewing App Inconsistencies and Bottlenecks

Activities

Audit

Requirements gathering

Audit of screens

Audit

Research revealed significant inconsistencies across the application interface, including multiple color schemes, varying typography styles, and conflicting design patterns that created a fragmented user experience without cohesive brand identity. I conducted a comprehensive screen audit and presented findings to the team, demonstrating how a unified design system with reusable components would improve user experience and strengthen brand consistency across all platform features.

"We seek to make early childhood education evaluations easy and accessible to parents using AI."

-Hao Xue (CEO)

Personas

Parents/Caretakers

Thoughtful parents/caretakers who deeply value their child's early development but struggle with subjective assessment methods and fragmented guidance resources.

Children

Children interacting with Kidooo.ai are in their most critical developmental years, naturally drawn to engaging, game-like experiences that feel like play rather than testing.

Requirements

  • Streamlined parent and child profile setup enables immediate access to personalized AI-powered developmental assessments and recommendations.

  • Interactive, touch-friendly assessments designed specifically for young children's attention spans and motor skills.

  • Kid-friendly AI character answers children's questions using age-appropriate and simple conversational language.

  • Provide custom gamified activities designed for parent-child collaboration that strengthen developmental domains.

Key Insights

Simplified Onboarding

Streamlining account creation to capture essential information and giving a taste of the product early.

Child-Centric Design

Gamified and child friendly interactions ensure that they complete assessments.

Contextual Guidance

Just-in-time learning and progressive disclosure works better than in-depth tutorials.

Redesign and Beta Release in 6 Months

Activities

User flows

Wireframes

Mockups

Prototypes

Onboarding wireframes

Wireframes

I created wireframes for the updated onboarding and account setup flow, incorporating feedback from design, product, and engineering teams through multiple iteration cycles to ensure optimal user experience and technical feasibility.

High-fidelity design

Approved wireframes were transformed into high-fidelity screens by applying Kidooo.ai's unified design system.

Onboarding high-fidelity flows

Onboarding prototypes

Prototypes

Interactive prototypes were used to showcase complete user flows to development and product teams, demonstrating how the onboarding process, child evaluations, and AI companion interactions would function in the final product.

Redesign and Beta Release in 6 Months

Activities

User flows

Wireframes

Mockups

Prototypes

Onboarding wireframes

Wireframes

I created wireframes for the updated onboarding and account setup flow, incorporating feedback from design, product, and engineering teams through multiple iteration cycles to ensure optimal user experience and technical feasibility.

High-fidelity design

Approved wireframes were transformed into high-fidelity screens by applying Kidooo.ai's unified design system.

Onboarding high-fidelity flows

Onboarding prototypes

Prototypes

Interactive prototypes were used to showcase complete user flows to development and product teams, demonstrating how the onboarding process, child evaluations, and AI companion interactions would function in the final product.

Redesign and Beta Release in 6 Months

Activities

User flows

Wireframes

Mockups

Prototypes

Onboarding wireframes

Wireframes

I created wireframes for the updated onboarding and account setup flow, incorporating feedback from design, product, and engineering teams through multiple iteration cycles to ensure optimal user experience and technical feasibility.

High-fidelity design

Approved wireframes were transformed into high-fidelity screens by applying Kidooo.ai's unified design system.

Onboarding high-fidelity flows

Onboarding prototypes

Prototypes

Interactive prototypes were used to showcase complete user flows to development and product teams, demonstrating how the onboarding process, child evaluations, and AI companion interactions would function in the final product.

Design system assets, annotations and QA

Activities

Design system assets

Documentation

Annotations

Design foundations

Design Tokens

Established foundational design tokens for colors, typography scales, spacing values, and border radii that serve as the single source of truth for all visual properties. These design tokens were connected to Figma variables for documentation and theming support.

Component architecture

Design tokens flow systematically into reusable components. For instance, buttons inherit color tokens, text fields use spacing tokens, and interactive elements apply consistent typography scales. This ensures a scalable system where token updates automatically propagate throughout all interface elements.

Reusable components

Documentation for button component

Documentation

Detailed documentation outlines token usage guidelines, component specifications, and implementation standards, providing developers with clear technical specifications.

Reference

Design system assets, annotations and QA

Activities

Design system assets

Documentation

Annotations

Design foundations

Design Tokens

Established foundational design tokens for colors, typography scales, spacing values, and border radii that serve as the single source of truth for all visual properties. These design tokens were connected to Figma variables for documentation and theming support.

Component architecture

Design tokens flow systematically into reusable components. For instance, buttons inherit color tokens, text fields use spacing tokens, and interactive elements apply consistent typography scales. This ensures a scalable system where token updates automatically propagate throughout all interface elements.

Reusable components

Documentation for button component

Documentation

Detailed documentation outlines token usage guidelines, component specifications, and implementation standards, providing developers with clear technical specifications.

Reference

Design system assets, annotations and QA

Activities

Design system assets

Documentation

Annotations

Design foundations

Design Tokens

Established foundational design tokens for colors, typography scales, spacing values, and border radii that serve as the single source of truth for all visual properties. These design tokens were connected to Figma variables for documentation and theming support.

Component architecture

Design tokens flow systematically into reusable components. For instance, buttons inherit color tokens, text fields use spacing tokens, and interactive elements apply consistent typography scales. This ensures a scalable system where token updates automatically propagate throughout all interface elements.

Reusable components

Documentation for button component

Documentation

Detailed documentation outlines token usage guidelines, component specifications, and implementation standards, providing developers with clear technical specifications.

Reference

© 2025 Ashwin Jose

© 2025 Ashwin Jose

© 2025 Ashwin Jose