Hello! I'm Ashwin!
A Senior Product Designer based in the New York area, originally from Kerala, India. Over the past 7+ years, I’ve had the chance to work with startups and enterprises alike, helping them design digital products that are not just intuitive and scalable, but support users and the business.
Design’s been a part of my life for as long as I can remember. I took my first real step into the field back in 2009 when I studied Animation, which gave me a solid grounding in visual storytelling and design principles. Along the way, I also got really curious about human psychology — especially how people interact with digital products and media in everyday life.
Outside of the day-to-day work, I’m all about sharing what I’ve learned. Whether it’s through mentorship, writing, or casual conversations with fellow designers, I love contributing to the design community and helping others grow.
Hello! I'm Ashwin!
A Senior Product Designer based in the New York area, originally from Kerala, India. Over the past 7+ years, I’ve had the chance to work with startups and enterprises alike, helping them design digital products that are not just intuitive and scalable, but support users and the business.
Design’s been a part of my life for as long as I can remember. I took my first real step into the field back in 2009 when I studied Animation, which gave me a solid grounding in visual storytelling and design principles. Along the way, I also got really curious about human psychology — especially how people interact with digital products and media in everyday life.
Outside of the day-to-day work, I’m all about sharing what I’ve learned. Whether it’s through mentorship, writing, or casual conversations with fellow designers, I love contributing to the design community and helping others grow.
A Senior Product Designer based in the New York area, originally from Kerala, India. Over the past 7+ years, I’ve had the chance to work with startups and enterprises alike, helping them design digital products that are not just intuitive and scalable, but support users and the business.
Design’s been a part of my life for as long as I can remember. I took my first real step into the field back in 2009 when I studied Animation, which gave me a solid grounding in visual storytelling and design principles. Along the way, I also got really curious about human psychology — especially how people interact with digital products and media in everyday life.
Outside of the day-to-day work, I’m all about sharing what I’ve learned. Whether it’s through mentorship, writing, or casual conversations with fellow designers, I love contributing to the design community and helping others grow.
Hello! I'm Ashwin!
Work Experience
MoCaFi (Sr. UX Designer)
Feb 2025-Aug 2025
Fidelity (Sr. UX Designer)
Mar 2023-Mar 2025
Finastra (Sr. UX Designer)
Oct 2022-Mar 2023
Capital One (Sr. UX Designer)
Dec 2021-Sep 2022
Finix (UX Designer)
Mar 2021-Dec 2021
Neuragenie (UX Designer)
May 2020-Mar 2021
Equifax (UX Designer)
Aug 2019-Feb 2020
Wells Fargo (UX Designer)
Aug 2017-Jul 2019
Work Experience
MoCaFi (Sr. UX Designer)
Feb 2025-Aug 2025
Fidelity (Sr. UX Designer)
Mar 2023-Mar 2025
Finastra (Sr. UX Designer)
Oct 2022-Mar 2023
Capital One (Sr. UX Designer)
Dec 2021-Sep 2022
Finix (UX Designer)
Mar 2021-Dec 2021
Neuragenie (UX Designer)
May 2020-Mar 2021
Equifax (UX Designer)
Aug 2019-Feb 2020
Wells Fargo (UX Designer)
Aug 2017-Jul 2019
Work Experience
MoCaFi (Sr. UX Designer)
Feb 2025-Aug 2025
Fidelity (Sr. UX Designer)
Mar 2023-Mar 2025
Finastra (Sr. UX Designer)
Oct 2022-Mar 2023
Capital One (Sr. UX Designer)
Dec 2021-Sep 2022
Finix (UX Designer)
Mar 2021-Dec 2021
Neuragenie (UX Designer)
May 2020-Mar 2021
Equifax (UX Designer)
Aug 2019-Feb 2020
Wells Fargo (UX Designer)
Aug 2017-Jul 2019
Testimonials
Robert Kingslyn
Design Leader
"Beyond expectation, Ashwin stepped in, taught himself the industry and the software, and then took charge of one of the workstreams. He worked against ambitious deadlines, across timezones, and with engineering and product teams."
Rachel Wang
Senior Product Designer
"Ashwin has exceptional skills at researching and synthesizing data from businesses and users, and turning it into impeccable designs. He is very organized and detail-oriented. He’s able to navigate complex and ambiguous tasks and lead difficult projects forward steadily."
Mike Santore
Head of Design
"Smart, diligent, and an excellent asker of probing questions, Ashwin was a true asset to our team. His infectious positive attitude, customer-centered design focus, and his relentless drive toward efficient delivery make him a delight to work with and an outstanding partner."
Supreet Taneja
Senior Consultant
"Ashwin is confident, to-go person with a zeal to learn new technologies at same time. Not only a good team player but he makes sure about the impact of whatever changes are implemented and deployed."
Testimonials
Robert Kingslyn
Design Leader
"Beyond expectation, Ashwin stepped in, taught himself the industry and the software, and then took charge of one of the workstreams. He worked against ambitious deadlines, across timezones, and with engineering and product teams."
Rachel Wang
Senior Product Designer
"Ashwin has exceptional skills at researching and synthesizing data from businesses and users, and turning it into impeccable designs. He is very organized and detail-oriented. He’s able to navigate complex and ambiguous tasks and lead difficult projects forward steadily."
Mike Santore
Head of Design
"Smart, diligent, and an excellent asker of probing questions, Ashwin was a true asset to our team. His infectious positive attitude, customer-centered design focus, and his relentless drive toward efficient delivery make him a delight to work with and an outstanding partner."
Supreet Taneja
Senior Consultant
"Ashwin is confident, to-go person with a zeal to learn new technologies at same time. Not only a good team player but he makes sure about the impact of whatever changes are implemented and deployed."
Testimonials
Robert Kingslyn
Design Leader
"Beyond expectation, Ashwin stepped in, taught himself the industry and the software, and then took charge of one of the workstreams. He worked against ambitious deadlines, across timezones, and with engineering and product teams."
Rachel Wang
Senior Product Designer
"Ashwin has exceptional skills at researching and synthesizing data from businesses and users, and turning it into impeccable designs. He is very organized and detail-oriented. He’s able to navigate complex and ambiguous tasks and lead difficult projects forward steadily."
Mike Santore
Head of Design
"Smart, diligent, and an excellent asker of probing questions, Ashwin was a true asset to our team. His infectious positive attitude, customer-centered design focus, and his relentless drive toward efficient delivery make him a delight to work with and an outstanding partner."
Supreet Taneja
Senior Consultant
"Ashwin is confident, to-go person with a zeal to learn new technologies at same time. Not only a good team player but he makes sure about the impact of whatever changes are implemented and deployed."
Design Process
I employ the double-diamond model developed by the British Design Council to inform and guide my UX process. My deliverables are determined by available time, resources, budget, and business prioritization.
Discover
• Stakeholder interviews
• User interviews
• Business requirements
• Industry research
• Competitive analysis
Define
• Design brief
• Personas
• User flows
• Card sorting
• Storyboards
Design
• Journey maps
• Wireframes
• Visual design
• Design system
• Prototypes
Deliver
• Visual quality assurance
• Usability reports
• Analytics reports
• Surveys
• User testing
Design Process
I employ the double-diamond model developed by the British Design Council to inform and guide my UX process. My deliverables are determined by available time, resources, budget, and business prioritization.
Discover
• Stakeholder interviews
• User interviews
• Business requirements
• Industry research
• Competitive analysis
Define
• Design brief
• Personas
• User flows
• Card sorting
• Storyboards
Design
• Journey maps
• Wireframes
• Visual design
• Design system
• Prototypes
Deliver
• Visual quality assurance
• Usability reports
• Analytics reports
• Surveys
• User testing
Design Process
I employ the double-diamond model developed by the British Design Council to inform and guide my UX process. My deliverables are determined by available time, resources, budget, and business prioritization.
Discover
• Stakeholder interviews
• User interviews
• Business requirements
• Industry research
• Competitive analysis
Define
• Design brief
• Personas
• User flows
• Card sorting
• Storyboards
Design
• Journey maps
• Wireframes
• Visual design
• Design system
• Prototypes
Deliver
• Visual quality assurance
• Usability reports
• Analytics reports
• Surveys
• User testing
Tools
Figma
Photoshop
Illustrator
After Effects
ChatGPT
Lovable
Spline
Framer
Webflow
Miro
HTML5
CSS3
VS Code
Usertesting
Optimal Workshop
Tools
Figma
Photoshop
Illustrator
After Effects
ChatGPT
Lovable
Spline
Framer
Webflow
Miro
HTML5
CSS3
VS Code
Usertesting
Optimal Workshop
Tools
Figma
Photoshop
Illustrator
After Effects
ChatGPT
Lovable
Spline
Framer
Webflow
Miro
HTML5
CSS3
VS Code
Usertesting
Optimal Workshop
Education
MFA Animation-
Academy of Art University
Bachelor in Mass Media-
Wilson College
Certifications
AI for UX Design-
Designlab
Data Driven Design-
Designlab
Scaling Design Systems-
Dribble
Web Accessibility-
edX
Information Visualization-
IxDF
HTML & CSS-
W3Schools
Education
MFA Animation-
Academy of Art University
Bachelor in Mass Media-
Wilson College
Certifications
AI for UX Design-
Designlab
Data Driven Design-
Designlab
Scaling Design Systems-
Dribble
Web Accessibility-
edX
Information Visualization-
IxDF
HTML & CSS-
W3Schools
Education
MFA Animation-
Academy of Art University
Bachelor in Mass Media-
Wilson College
Certifications
AI for UX Design-
Designlab
Data Driven Design-
Designlab
Scaling Design Systems-
Dribble
Web Accessibility-
edX
Information Visualization-
IxDF