Hello!
I'm Ashwin, a Senior Product Designer based in the New York area, currently crafting user experiences at MoCaFi. With over 8 years of experience, I help startups and enterprises design digital products. I focus intuitive, scalable experiences aligned with business goals.
I bring deep expertise in design systems, interaction design, and visual craft — backed by an MFA from the Academy of Art University. This multidisciplinary foundation enables me to approach complex problems with both precision and creativity.
Beyond product design, I'm committed to growing the design community through mentorship, writing, and sharing practical insights. When I'm not working, I’m exploring new tools, new ideas, or new hiking trails.
Hello!
I'm Ashwin, a Senior Product Designer based in the New York area, currently crafting user experiences at MoCaFi. With over 8 years of experience, I help startups and enterprises design digital products. I focus intuitive, scalable experiences aligned with business goals.
I bring deep expertise in design systems, interaction design, and visual craft — backed by an MFA from the Academy of Art University. This multidisciplinary foundation enables me to approach complex problems with both precision and creativity.
Beyond product design, I'm committed to growing the design community through mentorship, writing, and sharing practical insights. When I'm not working, I’m exploring new tools, new ideas, or new hiking trails.
Hello!
I'm Ashwin, a Senior Product Designer based in the New York area, currently crafting user experiences at MoCaFi. With over 8 years of experience, I help startups and enterprises design digital products. I focus intuitive, scalable experiences aligned with business goals.
I bring deep expertise in design systems, interaction design, and visual craft — backed by an MFA from the Academy of Art University. This multidisciplinary foundation enables me to approach complex problems with both precision and creativity.
Beyond product design, I'm committed to growing the design community through mentorship, writing, and sharing practical insights. When I'm not working, I’m exploring new tools, new ideas, or new hiking trails.
Past clients
Past clients
Past clients
Testimonials
Robert Kingslyn
Design leader
"Beyond expectation, Ashwin stepped in, taught himself the industry and the software, and then took charge of one of the workstreams. He worked against ambitious deadlines, across timezones, and with engineering and product teams."
Rachel Wang
Senior Product Designer
"Ashwin has exceptional skills at researching and synthesizing data from businesses and users, and turning it into impeccable designs. He is very organized and detail-oriented. He’s able to navigate complex and ambiguous tasks and lead difficult projects forward steadily."
Mike Santore
Head of design
"Smart, diligent, and an excellent asker of probing questions, Ashwin was a true asset to our team. His infectious positive attitude, customer-centered design focus, and his relentless drive toward efficient delivery make him a delight to work with and an outstanding partner."
Supreet Taneja
Senior Consultant
"Ashwin is confident, to-go person with a zeal to learn new technologies at same time. Not only a good team player but he makes sure about the impact of whatever changes are implemented and deployed."
Testimonials
Robert Kingslyn
Design leader
"Beyond expectation, Ashwin stepped in, taught himself the industry and the software, and then took charge of one of the workstreams. He worked against ambitious deadlines, across timezones, and with engineering and product teams."
Rachel Wang
Senior Product Designer
"Ashwin has exceptional skills at researching and synthesizing data from businesses and users, and turning it into impeccable designs. He is very organized and detail-oriented. He’s able to navigate complex and ambiguous tasks and lead difficult projects forward steadily."
Mike Santore
Head of design
"Smart, diligent, and an excellent asker of probing questions, Ashwin was a true asset to our team. His infectious positive attitude, customer-centered design focus, and his relentless drive toward efficient delivery make him a delight to work with and an outstanding partner."
Supreet Taneja
Senior Consultant
"Ashwin is confident, to-go person with a zeal to learn new technologies at same time. Not only a good team player but he makes sure about the impact of whatever changes are implemented and deployed."
Testimonials
Robert Kingslyn
Design leader
"Beyond expectation, Ashwin stepped in, taught himself the industry and the software, and then took charge of one of the workstreams. He worked against ambitious deadlines, across timezones, and with engineering and product teams."
Rachel Wang
Senior Product Designer
"Ashwin has exceptional skills at researching and synthesizing data from businesses and users, and turning it into impeccable designs. He is very organized and detail-oriented. He’s able to navigate complex and ambiguous tasks and lead difficult projects forward steadily."
Mike Santore
Head of design
"Smart, diligent, and an excellent asker of probing questions, Ashwin was a true asset to our team. His infectious positive attitude, customer-centered design focus, and his relentless drive toward efficient delivery make him a delight to work with and an outstanding partner."
Supreet Taneja
Senior Consultant
"Ashwin is confident, to-go person with a zeal to learn new technologies at same time. Not only a good team player but he makes sure about the impact of whatever changes are implemented and deployed."
My design process
I employ the double-diamond model from the British Design Council to inform and guide my UX process. My deliverables are determined by available time, resources, budget, and prioritization.
Discover
• Stakeholder interviews
• User interviews
• Business requirements
• Industry research
• Competitive analysis
Define
• Design brief
• Personas
• User flows
• Card sorting
• Storyboards
Design
• Journey maps
• Wireframes
• Visual design
• Design system
• Prototypes
Delivery
• Quality assurance
• Usability reports
• Analytics reports
• Surveys
• User testing
My design process
I employ the double-diamond model from the British Design Council to inform and guide my UX process. My deliverables are determined by available time, resources, budget, and prioritization.
Discover
• Stakeholder interviews
• User interviews
• Business requirements
• Industry research
• Competitive analysis
Define
• Design brief
• Personas
• User flows
• Card sorting
• Storyboards
3. Design
• Wireframes
• Visual design
• Design system
• Prototypes
• Card sorting
4. Delivery
• Quality assurance
• Usability reports
• Analytics reports
• Surveys
• User testing
My design process
I employ the double-diamond model from the British Design Council to inform and guide my UX process. My deliverables are determined by available time, resources, budget, and prioritization.
Discover
• Stakeholder interviews
• User interviews
• Business requirements
• Industry research
• Competitive analysis
Define
• Design brief
• Personas
• User flows
• Card sorting
• Storyboards
Design
• Journey maps
• Wireframes
• Visual design
• Design system
• Prototypes
Delivery
• Quality assurance
• Usability reports
• Analytics reports
• Surveys
• User testing
Tools
Figma
Photoshop
Illustrator
After Effects
ChatGPT
Lovable
Spline
Framer
Webflow
Miro
HTML5
CSS3
VS Code
Usertesting
Optimal Workshop
Balsamiq Wireframes
Tools
Figma
Photoshop
Illustrator
After Effects
ChatGPT
Lovable
Spline
Framer
Webflow
Miro
HTML5
CSS3
VS Code
Usertesting
Optimal Workshop
Balsamiq Wireframes
Tools
Figma
Photoshop
Illustrator
After Effects
ChatGPT
Lovable
Spline
Framer
Webflow
Miro
HTML5
CSS3
VS Code
Usertesting
Optimal Workshop
Balsamiq Wireframes
Education
Academy of Art University- Masters
Wilson College- Bachelors
Certifications
Data driven design- Designlab
Scaling design systems- Dribble
Web accessibility- edX
AI Design- Process Masterclass
Information Visualization- IxDF
HTML & CSS- W3Schools
Education
Academy of Art University- Masters
Wilson College- Bachelors
Certifications
Data driven design- Designlab
Scaling design systems- Dribble
Web accessibility- edX
AI Design- Process Masterclass
Information Visualization- IxDF
HTML & CSS- W3Schools
Education
Academy of Art University- Masters
Wilson College- Bachelors
Certifications
Data driven design- Designlab
Scaling design systems- Dribble
Web accessibility- edX
AI Design- Process Masterclass
Information Visualization- IxDF
HTML & CSS- W3Schools
© 2017-2025 Ashwin Jose
© 2017-2025 Ashwin Jose
© 2017-2025 Ashwin Jose