Hello!
I’m a Senior Product Designer based in New York, originally from Kerala, India. Over the past 8 years, I’ve worked with startups and enterprises to design digital products that are intuitive, scalable, and deliver value for both users and businesses.
Design’s been part of my life for as long as I can remember. My design journey started in 2009 with a diploma in Animation, which gave me a strong foundation in visual storytelling and design principles. Along the way, I developed a deep interest in human psychology and technology—especially how people interact with digital products in everyday life.
Outside of work, I love sharing what I’ve learned. Whether through mentorship, writing, or casual conversations with fellow designers, I’m passionate about contributing to the design community and helping others grow.
Hello!
I’m a Senior Product Designer based in New York, originally from Kerala, India. Over the past 8 years, I’ve worked with startups and enterprises to design digital products that are intuitive, scalable, and deliver value for both users and businesses.
Design’s been part of my life for as long as I can remember. My design journey started in 2009 with a diploma in Animation, which gave me a strong foundation in visual storytelling and design principles. Along the way, I developed a deep interest in human psychology and technology—especially how people interact with digital products in everyday life.
Outside of work, I love sharing what I’ve learned. Whether through mentorship, writing, or casual conversations with fellow designers, I’m passionate about contributing to the design community and helping others grow.
Hello!
I’m a Senior Product Designer based in New York, originally from Kerala, India. Over the past 8 years, I’ve worked with startups and enterprises to design digital products that are intuitive, scalable, and deliver value for both users and businesses.
Design’s been part of my life for as long as I can remember. My design journey started in 2009 with a diploma in Animation, which gave me a strong foundation in visual storytelling and design principles. Along the way, I developed a deep interest in human psychology and technology—especially how people interact with digital products in everyday life.
Outside of work, I love sharing what I’ve learned. Whether through mentorship, writing, or casual conversations with fellow designers, I’m passionate about contributing to the design community and helping others grow.
Work Experience
Vanguard ~ Design System Specialist
Jan 2026-Present
MoCaFi ~Sr. UX Designer
Feb 2025-Aug 2025
Fidelity ~ Sr. UX Designer
Mar 2023-Mar 2025
Finastra ~ Sr. UX Designer
Oct 2022-Mar 2023
Capital One ~ Sr. UX Designer
Dec 2021-Sep 2022
Finix ~ Founding Designer
Mar 2021-Dec 2021
Neuragenie ~ Founding Designer
May 2020-Mar 2021
Equifax ~ UX Designer
Aug 2019-Feb 2020
Wells Fargo ~ UX Designer
Aug 2017-Jul 2019
Work Experience
Vanguard ~ Design System Specialist
Jan 2026-Present
MoCaFi ~Sr. UX Designer
Feb 2025-Aug 2025
Fidelity ~ Sr. UX Designer
Mar 2023-Mar 2025
Finastra ~ Sr. UX Designer
Oct 2022-Mar 2023
Capital One ~ Sr. UX Designer
Dec 2021-Sep 2022
Finix ~ Founding Designer
Mar 2021-Dec 2021
Neuragenie ~ Founding Designer
May 2020-Mar 2021
Equifax ~ UX Designer
Aug 2019-Feb 2020
Wells Fargo ~ UX Designer
Aug 2017-Jul 2019
Work Experience
Vanguard ~ Design System Specialist
Jan 2026-Present
MoCaFi ~Sr. UX Designer
Feb 2025-Aug 2025
Fidelity ~ Sr. UX Designer
Mar 2023-Mar 2025
Finastra ~ Sr. UX Designer
Oct 2022-Mar 2023
Capital One ~ Sr. UX Designer
Dec 2021-Sep 2022
Finix ~ Founding Designer
Mar 2021-Dec 2021
Neuragenie ~ Founding Designer
May 2020-Mar 2021
Equifax ~ UX Designer
Aug 2019-Feb 2020
Wells Fargo ~ UX Designer
Aug 2017-Jul 2019
Testimonials
Robert Kingslyn
Design Leader
"Beyond expectation, Ashwin stepped in, taught himself the industry and the software, and then took charge of one of the workstreams. He worked against ambitious deadlines, across timezones, and with engineering and product teams."
Rachel Wang
Senior Product Designer
"Ashwin has exceptional skills at researching and synthesizing data from businesses and users, and turning it into impeccable designs. He is very organized and detail-oriented. He’s able to navigate complex and ambiguous tasks and lead difficult projects forward steadily."
Mike Santore
Head of Design
"Smart, diligent, and an excellent asker of probing questions, Ashwin was a true asset to our team. His infectious positive attitude, customer-centered design focus, and his relentless drive toward efficient delivery make him a delight to work with and an outstanding partner."
Supreet Taneja
Senior Consultant
"Ashwin is confident, to-go person with a zeal to learn new technologies at same time. Not only a good team player but he makes sure about the impact of whatever changes are implemented and deployed."
Testimonials
Robert Kingslyn
Design Leader
"Beyond expectation, Ashwin stepped in, taught himself the industry and the software, and then took charge of one of the workstreams. He worked against ambitious deadlines, across timezones, and with engineering and product teams."
Rachel Wang
Senior Product Designer
"Ashwin has exceptional skills at researching and synthesizing data from businesses and users, and turning it into impeccable designs. He is very organized and detail-oriented. He’s able to navigate complex and ambiguous tasks and lead difficult projects forward steadily."
Mike Santore
Head of Design
"Smart, diligent, and an excellent asker of probing questions, Ashwin was a true asset to our team. His infectious positive attitude, customer-centered design focus, and his relentless drive toward efficient delivery make him a delight to work with and an outstanding partner."
Supreet Taneja
Senior Consultant
"Ashwin is confident, to-go person with a zeal to learn new technologies at same time. Not only a good team player but he makes sure about the impact of whatever changes are implemented and deployed."
Testimonials
Robert Kingslyn
Design Leader
"Beyond expectation, Ashwin stepped in, taught himself the industry and the software, and then took charge of one of the workstreams. He worked against ambitious deadlines, across timezones, and with engineering and product teams."
Rachel Wang
Senior Product Designer
"Ashwin has exceptional skills at researching and synthesizing data from businesses and users, and turning it into impeccable designs. He is very organized and detail-oriented. He’s able to navigate complex and ambiguous tasks and lead difficult projects forward steadily."
Mike Santore
Head of Design
"Smart, diligent, and an excellent asker of probing questions, Ashwin was a true asset to our team. His infectious positive attitude, customer-centered design focus, and his relentless drive toward efficient delivery make him a delight to work with and an outstanding partner."
Supreet Taneja
Senior Consultant
"Ashwin is confident, to-go person with a zeal to learn new technologies at same time. Not only a good team player but he makes sure about the impact of whatever changes are implemented and deployed."
Education
MFA Animation-
Academy of Art University
Bachelor in Mass Media-
Wilson College
Certificates
AI for UX Design-
Designlab
Data Driven Design-
Designlab
Scaling Design Systems-
Dribble
Web Accessibility-
edX
Information Visualization-
IxDF
HTML & CSS-
W3Schools
Education
MFA Animation-
Academy of Art University
Bachelor in Mass Media-
Wilson College
Certificates
AI for UX Design-
Designlab
Data Driven Design-
Designlab
Scaling Design Systems-
Dribble
Web Accessibility-
edX
Information Visualization-
IxDF
HTML & CSS-
W3Schools
Education
MFA Animation-
Academy of Art University
Bachelor in Mass Media-
Wilson College
Certificates
AI for UX Design-
Designlab
Data Driven Design-
Designlab
Scaling Design Systems-
Dribble
Web Accessibility-
edX
Information Visualization-
IxDF
HTML & CSS-
W3Schools
Tools
Figma
Photoshop
Illustrator
After Effects
Claude
Lovable
Spline
Framer
Webflow
Miro
HTML5
CSS3
VS Code
Usertesting
Optimal Workshop
Tools
Figma
Photoshop
Illustrator
After Effects
Claude
Lovable
Spline
Framer
Webflow
Miro
HTML5
CSS3
VS Code
Usertesting
Optimal Workshop
Tools
Figma
Photoshop
Illustrator
After Effects
Claude
Lovable
Spline
Framer
Webflow
Miro
HTML5
CSS3
VS Code
Usertesting
Optimal Workshop
Design Process
I employ multiple UX frameworks like Design Thinking, Double Diamond and UX Honeycomb to inform and guide my design process. My deliverables are determined by available time, resources, budget, and product prioritization.
Discover
User interviews
Competitive analysis
Stakeholder interviews
Analytics review
Contextual Inquiry
Define
User persona
User journeys
Problem statement definition
Requirements gathering
Information architecture
Design
Wireframing
Protoyping
Visual design
Design system assets
Accessibility
Deliver
Usability testing
Design handoff
A/B testing
Design QA
Analytics review
Design Process
I employ multiple UX frameworks like Design Thinking, Double Diamond and UX Honeycomb to inform and guide my design process. My deliverables are determined by available time, resources, budget, and product prioritization.
Discover
User interviews
Competitive analysis
Stakeholder interviews
Analytics review
Contextual Inquiry
Define
User persona
User journeys
Problem statement definition
Requirements gathering
Information architecture
Design
Wireframing
Protoyping
Visual design
Design system assets
Accessibility
Deliver
Usability testing
Design handoff
A/B testing
Design QA
Analytics review
Design Process
I employ multiple UX frameworks like Design Thinking, Double Diamond and UX Honeycomb to inform and guide my design process. My deliverables are determined by available time, resources, budget, and product prioritization.
Discover
User interviews
Competitive analysis
Stakeholder interviews
Analytics review
Contextual Inquiry
Define
User persona
User journeys
Problem statement definition
Requirements gathering
Information architecture
Design
Wireframing
Protoyping
Visual design
Design system assets
Accessibility
Deliver
Usability testing
Design handoff
A/B testing
Design QA
Analytics review